@ -16,11 +16,15 @@ SEO course provides the essentials of SEO and takes you through all aspects of S
• **Search Engines**– Search engines are like a machine that works on algorithms. Google is the most popular search engine today, and they have millions of pages indexed. In this session, students will be taught about how a web crawler works and what a spider/crawler is.
• **Search Engines**– Search engines are like a machine that works on algorithms. Google is the most popular search engine today, and they have millions of pages indexed. In this session, students will be taught about how a web crawler works and what a spider/crawler is.
• Organic Search – Organic search is the free results that you see on SERP (Search Engine Results Page). The ranking of these results is based on organic SEO factors including content, link building, keywords, and much more. In this session, students will be taught about the different types of keyword research tools that are available today.
• Organic Search – Organic search is the free results that you see on SERP (Search Engine Results Page). The ranking of these results is based on organic SEO factors including content, link building, keywords, and much more. In this session, students will be taught about the different types of keyword research tools that are available today.
• **Content Marketing**– Content is king! You can have a great website design, beautiful images but without content it’s useless. It doesn't matter whether you are selling a product or service, having unique and informative content can boost your sales. In this session, students will be taught about the importance of blogging as one of the best means to get backlinks with fresh content that search engines love.
• **Content Marketing**– Content is king! You can have a great website design, beautiful images but without content it’s useless. It doesn't matter whether you are selling a product or service, having unique and informative content can boost your sales. In this session, students will be taught about the importance of blogging as one of the best means to get backlinks with fresh content that search engines love.
• **Link Building**– The most important part of SEO is link building. Links are like votes. If you have many links pointing to your site, then search engines will consider it important which in turn improves your rankings. In this session, students will be taught about the different types of link-building methods that are available today.
• **Link Building**– The most important part of SEO is link building. Links are like votes. If you have many links pointing to your site, then search engines will consider it important which in turn improves your rankings. In this session, students will be taught about the different types of link-building methods that are available today.
• Google Algorithm Updates – Google constantly rolls out updates every year to keep the web safe and spam-free. These updates mainly target on-page SEO factors. In this session, students will be taught about the different types of Google algorithm updates that were rolled out to date.
• Google Algorithm Updates – Google constantly rolls out updates every year to keep the web safe and spam-free. These updates mainly target on-page SEO factors. In this session, students will be taught about the different types of Google algorithm updates that were rolled out to date.
• **Getting Traffic**– There are several channels where you can get traffic to your website, but nothing compares to organic search. In this session, students will be taught about the different types of marketing strategies that are used today for organic SEO.
• **Getting Traffic**– There are several channels where you can get traffic to your website, but nothing compares to organic search. In this session, students will be taught about the different types of marketing strategies that are used today for organic SEO.
• SEO Tools – There are several SEO tools that you need to use in order to get started with your SEO campaigns. In this session, students will be taught about the different types of SEO tools available today for free and paid usage, e.g keyword research tool, backlink checker, etc.
• SEO Tools – There are several SEO tools that you need to use in order to get started with your SEO campaigns. In this session, students will be taught about the different types of SEO tools available today for free and paid usage, e.g keyword research tool, backlink checker, etc.
• **Skill Sessions** - Finally students will be taught how to carry out SEO campaigns on their own.
• **Skill Sessions** - Finally students will be taught how to carry out SEO campaigns on their own.
